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Wirklichkeit als Fiktion – Fiktion als Wirklichkeit (Magisterarbeit)
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DESIGNING FOR TOMORROW’S NEEDS
grün – fair – smart: Nachhaltigkeit als Business Case
BRANDING 2.0 FOR NGOs
Brand New World
Matthew Effect: The Power of Links
Culture isn't a Costume
Innovation and the Future
Branding the Lean Startup
Real-time Metrics: The next Big Thing?
Measuring Brand Performance
From Configuration to Transformation
Digital ‘Sensemaking‘
