Menu
About
Services
Work
Thoughts
Essays
Presentations
Takeaways
Blog
Brainfood
Writing & Music
Wirklichkeit als Fiktion – Fiktion als Wirklichkeit (Magisterarbeit)
Chameleon Inside (Stories)
Infinite Monkeys (Roman)
Paavo der Pilot (Kinderbuchserie)
Songs & Compositions
Nouvé
Search
WORKS
midge medical: marketing strategy & persona design for corona test
VISA: COMMUNICATION STRATEGY FOR VISA DEBIT LAUNCH CAMPAIGN
BREMER STADTREINIGUNG: 2 YEARS MARKETING COMMS PLAN
BARMER: COMMUNICATION STRATEGY DURING CORONA CRISIS
SAINT GOBAIN: BUSINESS (RE)DESIGN FOR PROFESSIONALS' MARKET BRAND
BARMER: B2C COMMUNICATION STRATEGY FOR HEALTH POLITICS TOPIC
Hyundai Motor Korea: Global Brand Strategy & Brand Model Design
BARMER: DIGITAL ETHICS FRAMEWORK & IMPLEMENTATION CONCEPT
BARMER: REPOSITIONING / BRAND EVOLUTION STRATEGY
HYUNDAI Motor Korea: FUTURE COMMUNICATION MODEL Workshop
Jungheinrich: brand evolution strategy for JH profishop
VISA: Programmatic Advertising Campaign Strategy
VISA EURope: Game changer Workshop
BMW: social media trend report 2018
Haufe Group: EVP Development & Employer Branding Strategy
buwog: urban future mobility scenarios for building society
spreequell: Campaign strategy & creative springboards
BAYER: PATIENT INSIGHT WORKSHOP (DESIGN THINKING)
TELEFONICA DEUTSCHLAND: Digital Assistant Strategy
innogy: Touchpoint Strategy for HR brand
smart: Digital Strategy for "more space for" Campaign
Lufthansa: Agile Brand & Design Management
VW (China): Comm. Strategy for NEV Product Portfolio
Daimler: Strategy / Innovation Workshop
E.ON Sweden: Innovation Workshop
BMWi: BRAND REFRESH IN SOCIAL MEDIA
HAUFE AKADEMIE: SALES STRATEGY
KALDEWEI: BRAND CENTER REDESIGN
AXA: CULTURAL TRANSFORMATION CONCEPT
TAZ.AM WOCHENENDE: CAMPAIGN SPRINGBOARDS
BOSCH TT: BRAND GUIDE (WEB APP)
MOOVEL: SOCIAL MEDIA OPTIMIZATION STRATEGY
ZDF info: DIGITAL COMMUNICATION STRATEGY
Bosch Professional: Brand Strategy Workshop
Red Bull TV: Digital Communication Strategy
GASAG: Digital Transformation Strategy
Stadt Freiburg: Participatory Design Workshop
BNP PARIBAS REAL ESTATE: COMMUNICATION STRATEGY
HORIZN STUDIOS: DIGITAL COMMUNICATION STRATEGY
LAUREATE INTERNATIONAL: BRAND STRATEGY
ZENMATE: DIGITAL COMMUNICATION STRATEGY
MAPCASE: BRAND TRANSFORMATION STRATEGY
BVG: CAMPAIGN IDEAS FOR ANNUAL TICKET SUBSCRIPTION
ZAG: BRAND DAY (TRAINING EVENT WITH iPAD PARCOURS)
COPPENRATH & WIESE: CONTENT STRATEGY FOR KUCHENKULT.DE
KIA MOTOR EUROPE: SERVICE BRANDING STRATEGY
BMW: XDRIVE WINTER CAMPAIGN CONCEPT
VOLKSWAGEN: WRC CAMPAIGN STRATEGY 2014
SKODA: RALLY ENGAGEMENT CAMPAIGN CONCEPT
VOLKSWAGEN ZUBEHÖR: BRAND BOUTIQUE CONCEPT
MESSE FRANKFURT: BRAND STORY DEVELOPMENT
VOLKSWAGEN: IAA 2013 (BOOTH CONCEPT)
LBB INVEST: NEW BRAND & MARKETING STRATEGY
HAKRO CORPORATE WEAR: BRAND EVOLUTION | STRATEGY WORKSHOP
OFFSHOW: CONTENT STRATEGY FOR SALES MAGAZINE
ZAG: 360° BRAND TRANSFORMATION
GREENKERN: AGENCY MARKETING
BARMER: BRAND PERFORMANCE COCKPIT
ZAG: EDITORIAL CONCEPT FOR "NEUDENKER" MAGAZINE
DIE ZEIT: NEW BRAND ARCHITECTURE
NOUVÉ: BRAND DEVELOPMENT, WEBSITE CONCEPT & DESIGN
DEUTSCHE TELEKOM: NEXT LEVEL DESIGN STUDY
T-SYSTEMS: CONCEPT FOR A SOCIAL INTERNET OF THINGS
T-SYSTEMS: FRONTLOADING INNOVATION CONCEPT
VOLKSWAGEN: STRATEGY WRC CAMPAIGN 2014
VOLKSWAGEN: VARIOUS PRODUCT COMMUNICATION PLATFORMS
VOLKSWAGEN: HONGKONG SHOWROOM / BRAND GALLERY
VOLKSWAGEN GROUP CHINA: BRAND ONLINE SPECIAL
BERENTZEN: THE BOSSHOSS BRAND CAMPAIGN
HEERESBÄCKEREI BERLIN: BUSINESS MODEL WORKSHOP
AIFG: BRAND DEVELOPMENT AND DESIGN
KIA MOTOR KOREA: GLOBAL BRAND MANUALS
HYUNDAI MOTOR EUROPE: MISSION Q TRAININGS
HYUNDAI MOTOR EUROPE: EUROPEAN BRAND ACADEMY
HYUNDAI MOTOR KOREA: GLOBAL BRAND STEERING
VOLKSWAGEN GROUP CHINA: BRAND TRAININGS
VOLKSWAGEN GROUP CHINA: BRAND PLATFORM FOR CHINA
CCW 2011: CALL CENTER INNOVATIONS
METAVERSUM / TWINITY: BRAND INNOVATION WORKSHOP
MCS LAB SOLUTIONS: BRAND STRATEGY & IMPLEMENTATION
BMW: GLOBAL LAUNCH BMW X1 & 5 SERIES GRAN TURISMO
OFFSHOW: BRAND DEVELOPMENT FOR QUBIQUE
