Torsten Henning Hensel. Brand, Communication & Innovation Strategies
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WORKS

Hyundai Motor Korea: Global Brand Strategy & Brand Model Design

Hyundai Motor Korea: Global Brand Strategy & Brand Model Design

BARMER: DIGITAL ETHICS FRAMEWORK & IMPLEMENTATION CONCEPT

BARMER: DIGITAL ETHICS FRAMEWORK & IMPLEMENTATION CONCEPT

TALYO: ESG-BASED brand STRATEGY DESIGN for property management company

TALYO: ESG-BASED brand STRATEGY DESIGN for property management company

SAINT GOBAIN: BUSINESS (RE)DESIGN FOR PROFESSIONALS' MARKET BRAND

SAINT GOBAIN: BUSINESS (RE)DESIGN FOR PROFESSIONALS' MARKET BRAND

INTERSNACK GROUP: evp development & employer branding strategy

INTERSNACK GROUP: evp development & employer branding strategy

midge medical: marketing strategy & persona design for corona test

midge medical: marketing strategy & persona design for corona test

VISA: COMMUNICATION STRATEGY FOR VISA DEBIT LAUNCH CAMPAIGN

VISA: COMMUNICATION STRATEGY FOR VISA DEBIT LAUNCH CAMPAIGN

BARMER: REPOSITIONING / BRAND EVOLUTION STRATEGY

BARMER: REPOSITIONING / BRAND EVOLUTION STRATEGY

BARMER: COMMUNICATION STRATEGY DURING CORONA CRISIS

BARMER: COMMUNICATION STRATEGY DURING CORONA CRISIS

BARMER: B2C COMMUNICATION STRATEGY FOR HEALTH POLITICS TOPIC

BARMER: B2C COMMUNICATION STRATEGY FOR HEALTH POLITICS TOPIC

BREMER STADTREINIGUNG: 2 YEARS MARKETING COMMS PLAN

BREMER STADTREINIGUNG: 2 YEARS MARKETING COMMS PLAN

HYUNDAI Motor Korea: FUTURE COMMUNICATION MODEL Workshop

HYUNDAI Motor Korea: FUTURE COMMUNICATION MODEL Workshop

Jungheinrich: brand evolution strategy for JH profishop

Jungheinrich: brand evolution strategy for JH profishop

VISA: Programmatic Advertising Campaign Strategy

VISA: Programmatic Advertising Campaign Strategy

VISA EURope: Game changer Workshop

VISA EURope: Game changer Workshop

BMW: social media trend report 2018

BMW: social media trend report 2018

Haufe Group: EVP Development & Employer Branding Strategy

Haufe Group: EVP Development & Employer Branding Strategy

buwog: urban future mobility scenarios for building society

buwog: urban future mobility scenarios for building society

spreequell: Campaign strategy & creative springboards

spreequell: Campaign strategy & creative springboards

BAYER: PATIENT INSIGHT WORKSHOP (DESIGN THINKING)

BAYER: PATIENT INSIGHT WORKSHOP (DESIGN THINKING)

TELEFONICA DEUTSCHLAND: Digital Assistant Strategy

TELEFONICA DEUTSCHLAND: Digital Assistant Strategy

innogy: Touchpoint Strategy for HR brand

innogy: Touchpoint Strategy for HR brand

smart: Digital Strategy for "more space for" Campaign

smart: Digital Strategy for "more space for" Campaign

Lufthansa: Agile Brand & Design Management

Lufthansa: Agile Brand & Design Management

VW (China): Comm. Strategy for NEV Product Portfolio

VW (China): Comm. Strategy for NEV Product Portfolio

Daimler: Strategy / Innovation Workshop

Daimler: Strategy / Innovation Workshop

E.ON Sweden: Innovation Workshop

E.ON Sweden: Innovation Workshop

BMWi: BRAND REFRESH IN SOCIAL MEDIA

BMWi: BRAND REFRESH IN SOCIAL MEDIA

HAUFE AKADEMIE: SALES STRATEGY

HAUFE AKADEMIE: SALES STRATEGY

KALDEWEI: BRAND CENTER REDESIGN

KALDEWEI: BRAND CENTER REDESIGN

AXA: CULTURAL TRANSFORMATION CONCEPT

AXA: CULTURAL TRANSFORMATION CONCEPT

TAZ.AM WOCHENENDE: CAMPAIGN SPRINGBOARDS

TAZ.AM WOCHENENDE: CAMPAIGN SPRINGBOARDS

BOSCH TT: BRAND GUIDE (WEB APP)

BOSCH TT: BRAND GUIDE (WEB APP)

MOOVEL: SOCIAL MEDIA OPTIMIZATION STRATEGY

MOOVEL: SOCIAL MEDIA OPTIMIZATION STRATEGY

ZDF info: DIGITAL COMMUNICATION STRATEGY

ZDF info: DIGITAL COMMUNICATION STRATEGY

Bosch Professional: Brand Strategy Workshop

Bosch Professional: Brand Strategy Workshop

Red Bull TV: Digital Communication Strategy

Red Bull TV: Digital Communication Strategy

GASAG: Digital Transformation Strategy

GASAG: Digital Transformation Strategy

Stadt Freiburg: Participatory Design Workshop

Stadt Freiburg: Participatory Design Workshop

BNP PARIBAS REAL ESTATE: COMMUNICATION STRATEGY

BNP PARIBAS REAL ESTATE: COMMUNICATION STRATEGY

HORIZN STUDIOS: DIGITAL COMMUNICATION STRATEGY

HORIZN STUDIOS: DIGITAL COMMUNICATION STRATEGY

LAUREATE INTERNATIONAL: BRAND STRATEGY

LAUREATE INTERNATIONAL: BRAND STRATEGY

ZENMATE: DIGITAL COMMUNICATION STRATEGY

ZENMATE: DIGITAL COMMUNICATION STRATEGY

MAPCASE: BRAND TRANSFORMATION STRATEGY

MAPCASE: BRAND TRANSFORMATION STRATEGY

BVG: CAMPAIGN IDEAS FOR ANNUAL TICKET SUBSCRIPTION

BVG: CAMPAIGN IDEAS FOR ANNUAL TICKET SUBSCRIPTION

ZAG: BRAND DAY (TRAINING EVENT WITH iPAD PARCOURS)

ZAG: BRAND DAY (TRAINING EVENT WITH iPAD PARCOURS)

COPPENRATH & WIESE: CONTENT STRATEGY FOR KUCHENKULT.DE

COPPENRATH & WIESE: CONTENT STRATEGY FOR KUCHENKULT.DE

KIA MOTOR EUROPE: SERVICE BRANDING STRATEGY

KIA MOTOR EUROPE: SERVICE BRANDING STRATEGY

BMW: XDRIVE WINTER CAMPAIGN CONCEPT

BMW: XDRIVE WINTER CAMPAIGN CONCEPT

VOLKSWAGEN: WRC CAMPAIGN STRATEGY 2014

VOLKSWAGEN: WRC CAMPAIGN STRATEGY 2014

SKODA: RALLY ENGAGEMENT CAMPAIGN CONCEPT

SKODA: RALLY ENGAGEMENT CAMPAIGN CONCEPT

VOLKSWAGEN ZUBEHÖR: BRAND BOUTIQUE CONCEPT

VOLKSWAGEN ZUBEHÖR: BRAND BOUTIQUE CONCEPT

MESSE FRANKFURT: BRAND STORY DEVELOPMENT

MESSE FRANKFURT: BRAND STORY DEVELOPMENT

VOLKSWAGEN: IAA 2013 (BOOTH CONCEPT)

VOLKSWAGEN: IAA 2013 (BOOTH CONCEPT)

LBB INVEST: NEW BRAND & MARKETING STRATEGY

LBB INVEST: NEW BRAND & MARKETING STRATEGY

HAKRO CORPORATE WEAR: BRAND EVOLUTION | STRATEGY WORKSHOP

HAKRO CORPORATE WEAR: BRAND EVOLUTION | STRATEGY WORKSHOP

OFFSHOW: CONTENT STRATEGY FOR SALES MAGAZINE

OFFSHOW: CONTENT STRATEGY FOR SALES MAGAZINE

ZAG: 360° BRAND TRANSFORMATION

ZAG: 360° BRAND TRANSFORMATION

GREENKERN: AGENCY MARKETING

GREENKERN: AGENCY MARKETING

BARMER: BRAND PERFORMANCE COCKPIT

BARMER: BRAND PERFORMANCE COCKPIT

ZAG: EDITORIAL CONCEPT FOR "NEUDENKER" MAGAZINE

ZAG: EDITORIAL CONCEPT FOR "NEUDENKER" MAGAZINE

DIE ZEIT: NEW BRAND ARCHITECTURE

DIE ZEIT: NEW BRAND ARCHITECTURE

NOUVÉ: BRAND DEVELOPMENT, WEBSITE CONCEPT & DESIGN

NOUVÉ: BRAND DEVELOPMENT, WEBSITE CONCEPT & DESIGN

DEUTSCHE TELEKOM: NEXT LEVEL DESIGN STUDY

DEUTSCHE TELEKOM: NEXT LEVEL DESIGN STUDY

T-SYSTEMS: CONCEPT FOR A SOCIAL INTERNET OF THINGS

T-SYSTEMS: CONCEPT FOR A SOCIAL INTERNET OF THINGS

T-SYSTEMS: FRONTLOADING INNOVATION CONCEPT

T-SYSTEMS: FRONTLOADING INNOVATION CONCEPT

VOLKSWAGEN: STRATEGY WRC CAMPAIGN 2014

VOLKSWAGEN: STRATEGY WRC CAMPAIGN 2014

VOLKSWAGEN: VARIOUS PRODUCT COMMUNICATION PLATFORMS

VOLKSWAGEN: VARIOUS PRODUCT COMMUNICATION PLATFORMS

VOLKSWAGEN: HONGKONG SHOWROOM / BRAND GALLERY

VOLKSWAGEN: HONGKONG SHOWROOM / BRAND GALLERY

VOLKSWAGEN GROUP CHINA: BRAND ONLINE SPECIAL

VOLKSWAGEN GROUP CHINA: BRAND ONLINE SPECIAL

BERENTZEN: THE BOSSHOSS BRAND CAMPAIGN

BERENTZEN: THE BOSSHOSS BRAND CAMPAIGN

HEERESBÄCKEREI BERLIN: BUSINESS MODEL WORKSHOP

HEERESBÄCKEREI BERLIN: BUSINESS MODEL WORKSHOP

AIFG: BRAND DEVELOPMENT AND DESIGN

AIFG: BRAND DEVELOPMENT AND DESIGN

KIA MOTOR KOREA: GLOBAL BRAND MANUALS

KIA MOTOR KOREA: GLOBAL BRAND MANUALS

HYUNDAI MOTOR EUROPE: MISSION Q TRAININGS

HYUNDAI MOTOR EUROPE: MISSION Q TRAININGS

HYUNDAI MOTOR EUROPE: EUROPEAN BRAND ACADEMY

HYUNDAI MOTOR EUROPE: EUROPEAN BRAND ACADEMY

HYUNDAI MOTOR KOREA: GLOBAL BRAND STEERING

HYUNDAI MOTOR KOREA: GLOBAL BRAND STEERING

VOLKSWAGEN GROUP CHINA: BRAND TRAININGS

VOLKSWAGEN GROUP CHINA: BRAND TRAININGS

VOLKSWAGEN GROUP CHINA: BRAND PLATFORM FOR CHINA

VOLKSWAGEN GROUP CHINA: BRAND PLATFORM FOR CHINA

CCW 2011: CALL CENTER INNOVATIONS

CCW 2011: CALL CENTER INNOVATIONS

METAVERSUM / TWINITY: BRAND INNOVATION WORKSHOP

METAVERSUM / TWINITY: BRAND INNOVATION WORKSHOP

MCS LAB SOLUTIONS: BRAND STRATEGY & IMPLEMENTATION

MCS LAB SOLUTIONS: BRAND STRATEGY & IMPLEMENTATION

BMW: GLOBAL LAUNCH BMW X1 & 5 SERIES GRAN TURISMO

BMW: GLOBAL LAUNCH BMW X1 & 5 SERIES GRAN TURISMO

OFFSHOW: BRAND DEVELOPMENT FOR QUBIQUE

OFFSHOW: BRAND DEVELOPMENT FOR QUBIQUE

    Booking

    Torsten Henning Hensel
    Dianaallee 7
    16556 Hohen Neuendorf

    Call +49 176 2400 4052
    Mail thh@torstenhensel.de

    Favorite Quotes

    You must be the change you wish to see in the world.
    Mahatma Gandhi

    The only limits are, as always, those of vision.
    James Broughton

    Whether you think you can or whether you think you can't, you're right!
    Henry Ford

    You miss 100% of the shots you don't take.
    Wayne Gretzky

    Imprint & Co.

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